Folkcommunication

Luiz Beltrão’s pioneering work blends different fields of knowledge, from folklore to popular culture, bringing them together from the perspective and attentive gaze of Social Communication.

For this reason, in this work, he does not limit himself to surveying the theoretical principles of these studies, but also recovers their own history, retrieving national memory and composing a kind of broad panorama of episodes, events, and occurrences that can be reread from a new perspective: precisely that of Folkcommunication.

The study concludes by addressing different aspects of Folkcommunication, valuing elements of Brazilian culture, especially those of social and population groups rarely recognized within the academic universe.