Festa Junina in Portugal

*Festa Junina in Portugal: Cultural Marks in the Context of Folkmarketing* (UFPB Press, 2012), the result of postdoctoral research developed at the University of Aveiro, in Portugal, under the supervision of Professor Maria Manuel Baptista, demonstrates Lucena Filho’s academic maturity and offers a unique contribution to scholars of Popular Culture and Communication in both Brazilian and Lusophone contexts.

In the preface signed by Suelly Maux, the historical and mutable character of the June Festivals is already emphasized, as well as their transformation into a “communicational showcase” — characteristics previously observed by Lucena Filho in an earlier study and developed with particular commitment in this text.